The Woolly-Thinker's Guide to Rhetoric

Say the methodology was flawed

When your opponent presents evidence (and it always happens, so be ready) that would undermine or completely contradict your argument, simply say everyone knows the methodology of that particular study was deeply flawed. Never mind if you know nothing about it, that this is the first you've heard of the study, just say they went about it in quite, quite the wrong way. If there's another study with a different methodology that also proves you wrong, no matter, just say it again.

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